We design growth as a system
Case Studies
Many of the transformations we lead happen deep inside a company’s core — across strategy, brand, operations, data and teams. Because this work is often covered by NDAs, the cases below are anonymised.
What matters is not the logo, but the pattern: the business challenges, the systems we built, and the results those systems unlocked.
Case Study 01
Building a Premium Fashion Platform from Zero
8 markets launched on a single scalable model
400,000+ loyalty members driving ~80% of revenue
80+ premium and luxury brand partnerships
Business Challenge
The challenge was to introduce premium and luxury fashion brands into emerging post Yugoslav markets where this category effectively did not exist. There was no infrastructure, no retail concept, no partnerships and no operational backbone — only ambition and a clear idea.
These were small markets with limited purchasing power, where customers were conditioned to wait for discounts. At the same time, global luxury brands offered prestige but very limited margins. To survive, the business needed scale — and scale could only be achieved by designing a model that could expand across multiple countries from day one.
Solution
We designed a large format retail concept inspired by the idea of a city square. At the centre of each store was a catwalk — a stage for new collections and a data driven private label. Around it, premium shop in shops showcased globally recognised brands.
This structure did two things at once: it elevated brand perception and created a commercial engine. Strong in store positioning enabled wholesale expansion, while a loyalty ecosystem replaced paid marketing as the primary growth driver. Private label collections were developed based on sales data, balancing low margin prestige brands with sustainable economics.
Result
The platform scaled across eight countries, partnering with more than 80 international brands. A loyalty base of over 400,000 members generated up to 80% of total revenue, enabling growth without heavy marketing spend and creating a durable, scalable retail system.
Case Study 02
Expanding from a Niche into a Global Gaming Market
Ultra-fast Growth
5× revenue increase in ~24 months
300% AOV uplift - shift from components to full systems
LTV driven acquisition and scalable paid funnels
Business Challenge
The company had grown to around €10M in revenue by serving a narrow but passionate niche: PC enthusiasts and computer modders focused on custom water cooling. The community lived on forums, and growth was naturally capped by the size of that niche.
The strategic insight was simple but powerful: these modders were also gamers. And PC gaming represented a market many times larger. The challenge was not visibility, but how to use brand as a lever to move into a new market — not as cosmetic polish for the old one.
Solution
We started with brand as a growth mechanism. Drawing on luxury and lifestyle brand principles, the company was repositioned from a component supplier into an aspirational performance brand.
A clear brand architecture was established, with a strong master brand and sub brands aligned to different personas. Each persona received its own customer journey, from content and acquisition to product and lifecycle. An in house content engine was built, paid media was introduced deliberately, and acquisition funnels were designed around LTV rather than short term clicks.
Commercially, the biggest RevOps shift was moving from parts to systems — from selling individual components to selling complete high performance PCs, unlocking cross sell, upsell and significantly higher ACV.
Result
Revenue scaled from roughly €10M to €50M in two years. The business expanded from a specialist niche into the global PC gaming market and transformed its economics by increasing customer lifetime value instead of chasing volume.
Case Study 03
Turning Product Success into Brand Power
30–40% sustained annual growth
60% share of export ~10 new retail locations opened per year
25% higher AOV and improved brand perception
Business Challenge
The brand had strong products — especially in jeans and down jackets — and performed well in wholesale. But it lacked a clear brand identity. Owned stores were treated as outlets for excess inventory, actively damaging perception.
The real limitation was not demand, but brand equity. Without strong own retail, the company could not expand its assortment, raise prices or fully control how it was perceived. Capital constraints made direct expansion risky.
Solution
We led a multi year repositioning programme focused on retail as a brand engine. A structured ecosystem was designed: flagship stores to define perception, shop in shops and corners to scale efficiently, and clearly separated outlet concepts.
The entire model was packaged into a franchising system, enabling expansion without overloading the balance sheet. In parallel, store teams were trained, and product design, visual merchandising, marketing and buying were orchestrated into a single operating rhythm.
Result
The company grew at 30–40% annually, opening around ten new retail points per year. Strong own retail enabled full‑assortment selling, expansion into accessories, rising average prices and accelerated online growth alongside physical stores.
Case Study 04
From Tactical E commerce to an Omnichannel Engine
100% ecommerce growth in year one
New market can be launch in 2 months
5pp reduction in online markdowns
Business Challenge
The company operated across eight countries with a dominant brick‑and‑mortar business, but ecommerce was live in only half of them. Online accounted for just 4% of revenue and functioned mainly during promotions.
The underlying issue was a non‑scalable, COVID‑era setup that limited both growth and omnichannel experience.
Solution
We stabilised the technology stack, introduced a middleware layer to unify data, and implemented PIM and CDP foundations. Customer lifetime segmentation, MMM dashboards and AI‑driven operational optimisations enabled smarter decision‑making.
At the same time, teams were reorganised into hybrid, agile units with clear ownership, and full‑funnel acquisition models were introduced with defined TOF, MOF and BOF metrics.
Result
E‑commerce revenue doubled year‑on‑year, new markets could be launched in around two months, and online markdowns were reduced while maintaining high blended ROAS during promotions.
