OUR
CREDO
At m.point, we bring together seasoned experts from diverse industries, each with unique capabilities. Our winning combination of skills and traits encompasses both entrepreneurship and effective management, all with a primary focus on fostering the growth and development of businesses in consumer-facing omnichannel-related industries.
Artur Mužič, founder
At my core, I am a Brand Strategist with a distinctive blend of expertise that extends across Fashion, Luxury, Lifestyle, and High-End Computer Technology.
My career journey has included pivotal roles in companies dealing with renowned brands such as AMD, Armani, Burberry, and Nike. My areas of specialization encompass retail strategy, brand development, customer experience enhancement, and the seamless integration of technology within the retail industry, crafting captivating customer journeys.
My primary focus lies in strategic branding, and I excel in harnessing technology and data for holistic, integrated solutions. Specializing in premium brand strategy, I assist clients in achieving a price premium through a meticulously devised branding approach.
My career has been shaped in multicultural, multidisciplinary environments, allowing me to cultivate a network of creative individuals driven by a shared passion for strategic thinking and business development. Our shared belief is simple: Leave the world in a better and more aesthetically pleasing state than when we found it.
OUR
WAY OF THINKING
We're a boutique agency with an international network of professionals hailing from various interconnected fields. Guided by the philosophy that we're an extension of your business, we collaborate closely with you to aid in its growth. This approach is why we typically work with just one or two clients at a time. We thrive on immersing ourselves in your business, understanding it from within.
We don’t believe in standardised recipes. The DNA of every brand's story should continue to impact the company’s future. Our creative process always starts with having a potential customer in mind, a person that has a multitude of possibilities in today’s retail environment. And when developing the strategy we always consider the maturity of the brand, the resources of the company and the specifics of the country we are targeting.
We’re also very analytical. Working mostly in retail, we get feedback every day, as soon as you unlock the front door and customers enter, or choose not to. We capture data from every touch point, and turn that information into action, a marketing process busted with creativity, optimised to move your business forward.
We’re independent thinkers and creative problem solvers. We will inspire, stimulate, motivate and challenge. Sometimes it may even turn the corners of your mouth up a little.
(Fore)Words
instead of an introduction:
Everything we start always starts with the words.
Money Follows Emotions
Branding efforts need to expand beyond marketing communications to help define how to delight customers. It's about interaction, not just communications.
Business Follows Purpose
Knowledge has the right answer; intelligence is asking the right question.
Cultivate Your Followers
If you're in a business, look at your customers as your follower. Subconsciously they expect you to lead them.