Momentum
only matters when direction
is right
Welcome to M. point. Where brand, marketing, and technology align to drive growth.
Do any of these feel familiar?
Profitability Paradox
The top line looks great—turnover is growing, and on paper, the business is "successful". But when you look at the bottom line, the profit isn't following. You’re working harder for the same (or less) return, and every new euro of revenue feels more expensive to earn than the last.
Activity vs. Impact
Your team is busier than ever, and the marketing engine is loud. But when you look at the dashboard, you’re still left wondering which half of your effort is actually building the business and which half is just making noise.
Tool Trap
You’ve bought the best software and the latest platforms. But instead of making life simpler, you’ve just added more tabs to your browser and more silos to your data. Clarity hasn't followed the investment.
Tech Frustration
Marketing has become deeply technological, and frankly, the pace is exhausting. Between data privacy, complex stacks, and the sudden pressure of AI, it feels like you and your team are constantly playing catch-up. It’s frustrating to feel like you’re losing control of your strategy because the "how" has become so technical.
Misalignment Drift
Your brand people are talking about "story," your tech team is talking about "stack," and your sales team just wants leads. Everyone is running a great race, but they aren't all running toward the same finish line.
IT Glass Ceiling
You know the market is there for the taking, but you’re hesitant to push the button. Deep down, you know your current IT systems and infrastructure aren't ready for it—if you doubled your volume tomorrow, the whole system might just break
Don't worry, we can help!
Connect brand, performance, tech and sales into one system you actually control – with AI as your co-pilot, not your chaos.
Most agencies talk about growth from the outside, but we’ve lived it from the inside. M.point was built by founders and operators who have carried P&L responsibility and made the hard decisions where mistakes show up as unsold inventory and tied-up cash—not just lower click-through rates.
We help leaders step back, see the whole system, and find the point where brand, revenue, and technology align into one direction. From here, growth becomes something you can actually lead, rather than chase.
The Gap Between Ambition and Execution
Growth rarely stalls because teams lack effort. It stalls when expertise is fragmented and your brand, marketing, and data are designed separately.
We step in when growth becomes fragile: when markets expand faster than your systems, or when marketing spend rises but your confidence in the data drops. We don’t apply patches; we design systems that hold under pressure.
This is the Point
If you are ready to turn complexity into a calm, controllable system, we should talk. We’re here to help you own your growth system and move to the next level with confidence.
A Growth Engine Designed for Reality
We combine entrepreneurial experience with deep execution capability to build "revenue engines" that work in the real world, not just on slides
Brand Strategy & Expression
Moving from product success to brand power by aligning your narrative with commercial reality.
Growth & Revenue Activation
Designing demand and funnel architecture that generates low-cost demand that actually converts.
Technology & AI Operations
Building scalable ecosystems and AI workflows that act as a colleague, providing context and clarity for better decision-making.
Our Network
Proven Patterns of Success
We don't sell frameworks; we help you build the one system your business actually needs. Our experience spans over 25 years across fashion, retail, and technology.
Scalable Multi-Market Growth at Speed: expanded a premium fashion platform into 8 countries, onboarded 80 brands and 250+ people, and built a loyalty engine that now powers over 80% of total revenue.
From Niche to Global Leader: Repositioned a specialist computer component supplier into an aspirational gaming brand, scaling revenue from €10M to €50M in 24 months.
Omnichannel Transformation in Practice: increased e-commerce revenue by 50% in one year, while reducing markdown dependency and improving ROAS, by unifying data and tech stacks to enable smarter decisions and healthier margins
WHERE WE LEARNED?
Lessons from Big-Scale
Not from theory, but working alongside global brands, we saw how decisions turn into systems and how execution holds together at scale. M. point exists to transfer those lessons into practice.
still not sure?
Frequently Asked Questions
We are operators and founders, not just advisors. We understand that choosing a RevOps partner is a serious decision, because it affects your revenue, your team, and your ability to lead with confidence. That’s why we aim to be as transparent as possible—so you have the clarity you need before deciding whether M.point is the right fit.
Who is M.point for?
We work with founders, CEOs, and CMOs of companies typically generating around €1M+ in EBITDA, where growth has created real complexity. Multiple sales channels, fragmented communication, rising marketing costs, and operational friction start to slow momentum. These are not early-stage problems—they appear when the business is working, but the system underneath hasn’t caught up yet.
How is this different from consulting?
We don’t stop at recommendations. We help build, run, and stabilise the system until it works in the real world. We operate as a strategic and operational partner, often stepping in as interim management where decisions are actually made. Along the way, we build the tools, define the processes, and onboard your team so the system keeps working long after we step back.
Do you focus more on brand, advertising, or IT?
Neither—and that’s the point. We design brand, performance, and technology as one coherent system. When brand and performance compete on your P&L, the model is already broken. And as marketing becomes increasingly technical, IT can no longer sit on the sidelines. Alignment between these disciplines is what turns activity into predictable growth.
Do we need to replace our existing systems or teams?
No. We strengthen what you already have and fill the gaps that slow momentum. Our focus is on making your existing team dramatically more effective—often increasing execution efficiency by 3× and improving ROAS by 30% or more. The goal is leverage, not disruption.
Where does AI fit in?
As leverage, not hype. We design AI-ready systems and build practical workflows that support daily decision-making and optimise operations. No buzzwords, no slide decks—just tools that reduce friction, increase clarity, and help leaders see the system instead of fighting it.
How long is the onboarding process?
We usually start with a focused Discovery program. This phase defines your North Star and surfaces Quick Wins that create immediate impact. We guarantee that what you invest in Discovery is recovered within six months through these Quick Wins alone. From there, relationships typically last an Olympic cycle—around four years—long enough to build, stabilise, and compound real advantage.
Why don’t you disclose your clients?
In many cases, we can share selected elements of past work—but full client disclosure is not the essence of how we operate. Our results are always the outcome of close teamwork with internal leaders and teams, not standalone heroics.
We work as a strategic partner, often deeply embedded in commercial, data, and technology decisions. This means we operate under strict NDAs, work with sensitive data, and frequently build custom tools and internal systems that are not meant for public exposure.
Instead of logos, we share anonymised case studies that focus on the problems solved, the systems built, and the outcomes achieved—without compromising our clients’ competitive advantage or trust.
