Design thinking is about understanding, exploring, and bringing ideas to life. It's a human-centric approach that can be used for products — both physical and digital — as well as for services and experiences.

 

 

An essential scope of the design thinking process is a better understanding of the customer or user. This process is not limited to designers. It should be collaborative and interactive to get teams working together towards a common goal and find innovative solutions.

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With Alpina, a Slovene shoe producer, we did a set of workshops in order to design the service of shopping experience in their stores and to blend fashion and outdoor into brand DNA.