EK
BRAND ARCHITECTURE
We see changes as opportunities, and brands as the tool you need to make the most out of them. Whatever is the best response to those changing circumstance – whether changing your brands positioning, revising your brand architecture, adding new product lines and launching innovation or simply redesigning an identity – we help our clients respond smartly and creatively.
EK is a market leader in custom loop computer liquid cooling. They have almost 40% of market share in this niche of computer enthusiasts and very strong reputation among the community of computer modders. The challenge they are facing is how to develop the brand that will help them enlarge the market and go mainstream.
Above is a roadmap of the journey we’re doing together. We started with branding workshops, defining values, vision and mission. Then we aligned branding with marketing strategy and product development strategy.
We implemented a masterbrand strategy -- the parent brand influences the identity of the product lines, although they are targeting different customers. EK as a recognisable brand name that aligns all of the individual products under the organisation's brand position.
EK masterbrand
We’re involved in many processes, from product development, structuring sales pitches for new partnerships, optimising packaging design and designing sales tools, Our major added value is in the approach, as we’re applying branding principles from fashion industry to a high tech one. And we have the confirmation that understanding how to inspire the final consumer is always crucial.